PRACTITIONERS SHARE INTERNAL, EXTERNAL MARKETING CHALLENGES First-ever IMCA CMO Council “State of Insurance Marketing” research findings revealed By Kevin Jenné Worthy marketers always look to research customers, prospects or competitors
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TechKnowFile By Tommy Dies LEVERAGING DATA ANALYTICS TO IMPROVE STRATEGY Harness data to meet your clients’ changing needs Insurance agencies and brokerages, as well as insurance carriers, are becoming data
Agency Operations Focus By Dr. Billy R. Williams BUSINESS LEADER DEPRESSION: IT’S A REAL THING Gain more control over your
Tactical Tech By Chris Paradiso 2020: YOUR BEST YEAR YET Using data to drive engagement “Without continual growth and progress,
Dig a Little Deeper By Dawn Jackson, AU, AINS CHANGES IN TERMS AT RENEWAL—INSURED LEFT SCRATCHING HEAD Insurer failed to
