SWITCHING TO AUTOMATION Practical tips for agencies By Raution Jaiswa Automation is a hot buzzword in the business world, and for a good reason. It has the power to stream-line your processes, such as instant document collection and customer support, increase efficiency with consistent workflows, reduce manual labor, and save your agency time and money. If implemented properly, insurance agencies can get up to 300% ROI within year one. However,
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EFFECTIVE EMAIL MARKETING Engage with a purpose and always make sure you are delivering value By Chris Paradiso A recent study by Litmus found that every dollar spent on email marketing generates $36 in return. Email marketing can scale up or down with very little effort, and it really doesn’t take much more than researching prospects to pull together an initial list. Using email marketing can certainly help support your
THE FUTURE OF MARKETING IS HERE How automation can transform your strategy By Raution Jaiswal Many of us hear the word automation and swiftly conjure up images of robots taking over our jobs. This isn’t necessarily true. Automation marketing tools can greatly aid a traditional and rooted industry such as insurance, especially in tasks such as automated communications for customer onboarding, policy renewal, X-Dates, mid-term policy review, underwriting, claims processing,
INSURTECH, INSHMURTECH– IT’S STILL ABOUT PEOPLE Supporting what’s at the heart and soul of the insurance industry By Mary Belka, CPCU, ARM, ARe, RPLU, CIC, and Cheryl Koch, CPCU, ARM, AAI, ACSR, AFIS The start of 2023 saw so-called insurtech companies struggling mightily. The idea behind insurtech is simple: create a marriage of traditional insurance and technology, driving down costs and improving efficiency. The appeal in an industry that lags
TECHNOLOGY BUILT FOR CHANGE M3 and Holmes Murphy partner with others to form BrokerTech Ventures By Dennis H. Pillsbury As technology has become more and more empowering for agencies, the industry has experienced a broad range of impediments to successful integration of tech-based solutions, given each agency’s way of doing business. Perhaps among the biggest impediments has been determining which of the plethora of solutions offers the greatest opportunity
