Leverage technology to effectively drive sales, delight customers and position your agency for tomorrow An irrefutable correlation exists between technology investment and the value of an independent agency. And the ultimate key to agency value is investing time, training and talent to use that technology to the fullest, to effectively drive sales and deliver a better customer experience. “Every agency one day will be bought, sold, merged or internally perpetuated
Technology
Where mobile is touching the agent’s world–Part 2 “The minute a carrier or an agent can put anything on a mobile device, it gives their customers and their prospects another way to interact with them.” Deb Smallwood Founder Strategy Meets Action Independent agents need to consider consumers’ desire to use their mobile devices (smartphones and tablet computers) for insurance transactions. In consumers’ interactions with the insurance industry, nine de facto
Survey results reveal opportunities for industry to advance Earlier this year, more than 4,300 agents, brokers and managing general agents shared insight on technologies available to help them grow their business and serve their customers. They also revealed which they’re using—and which they’re not. The online Insurance Digital Transformation Survey was conducted by the Insurance Digital Revolution (IDR), an industry initiative formed last year to accelerate adoption of technologies that
With more cyber threats popping up, agents now have a bigger hammer thanks to ACT’s “Security Issues Pocket Guide” Agency Principal Steve Aronson admits he can’t keep his hand down when an industry technology group puts out a call for volunteers. “I’ve been a technology agent leader since 1981,” he says. And he isn’t slowing down. He currently serves on the board of ID Federation and the Agents Council for
