Get in front of the competition by providing services beyond just basic health and voluntary benefits When people work hard to earn a paycheck, they carefully consider where and how much of it to spend. Why should the philosophy be any different when it comes to buying insurance? It really isn’t. Working with the right benefits partner can offer more things to talk about and more ways to help your
Producers Blog
Blasted Myths Convert your curious prospects into serious leads by establishing positive social proof In order for an insurance agent to win new business, two things need to happen. First, a fitting prospect must discover the agency or be introduced to it. After that, the prospect needs to trust the agent enough to do business with him or her. This considered, it’s easy to see why insurance agents have traditionally
Benefits Products & Services Understanding consumers and helping them visualize income goals Lincoln Financial Group’s (LFG) retirement plan advertising tagline—“You’re in charge”—could be an apt slogan for employees in most retirement plans today. Since defined contribution (DC) plans have become the dominant form of retirement plan, supplanting defined benefit pension plans, most employees have to rely on their own saving and investment decisions for their retirement security. One tool LFG
Blasted Myths Consumers crave authenticity over artificial intelligence In June, I attended a conference that hosted several hundred of the industry’s most forward-thinking insurance professionals. Our company was co-sponsoring the event, which aimed to help agents prepare for the next generation of insurance consumers. Everything was going well; agents were learning new things, sharing ideas, and even enjoying a craft beer or two. Then it was as if someone at
Claims advocates can guide customers through the unfamiliar and sometimes painful process of a claim “The insurance industry says it wants to help the client through the claim process, but it does a terrible job.” That’s an odd statement coming from a successful, service-oriented independent agent. After all, independent agents pride themselves on maintaining relationships based on service. And that is usually the case, says the quoted agent—except when it
