LOOKING AHEAD TO 2021: DRIVING SALES IN UNCERTAIN TIMES Three ways agencies can market efficiently and smartly By Jeff Holmes For many independent agents, the year 2020 brought dramatic change
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MAKING SPECIALTY MARKETS SHINE Persistence and partnership drive new opportunity for agents and brokers By Lori Widmer George Nordhaus has been trying single-handedly for years to change the insurance industry
RETHINK INSURANCE MARKETING Our industry needs transformational leaders—not just transactional ones By Peter van Aartrijk “We don’t need marketing. This
TechKnowFile By Laureen Mathon STREAMLINED MARKETING How technology can boost submission efficiency, even in a pandemic As the pandemic continues
Tactical Tech By Chris Paradiso SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE Phaseout raises concerns among advertisers The Google Chrome