“We’ve been very involved in the community for a long time, so it just seemed natural that our advertising and marketing should be funneled directly to nonprofits.” —Ben Rathbun President CELEBRATING COMMUNITY, EDUCATION, AND DIVERSITY Michigan agency finds success as an education company that sells insurance By Dave Willis, CPIA Photography by Arturo Paulino Many people working in the insurance industry—perhaps most of us—did not have designs on
From The Latest Issue
(RE) Learning The Brand Rebranding and growth can deliver humility along with a stronger organization By Lori Widmer Matt Masiello says that the insurance industry perception of the previous iteration of SIAA, Inc., could be summed up in three words: “Big, old and bold.” For an organization that boasts over $12.5 billion in total written premium and a strong network of strategic master agencies, insurance carrier partners and 5,000 independent
MAKING CUSTOMER SERVICE YOUR COMPETITIVE ADVANTAGE Turn technology into a benefit that catapults your agency ahead of others in the market By TJ Whelan Today’s insurance marketplace is saturated with options. To be competitive, you need to stand out. Perhaps the most obvious—but most difficult—way to do that is through pricing. You can’t set your prices too high unless you have the quality service to back them up, but if
The Young Pro-Files FROM THE FOOTBALL FIELD TO THE INSURANCE TECH FIELD Former NFL tight end helps build sales automation startup firm By Christopher W. Cook It’s that time of year again. Football! The National Football League (NFL) season kicks off this month, and as a New Orleans Saints fan, this writer is excited to see tight end Jimmy Graham back on the team. Let’s hope he and newly signed
