WRITING FARM INSURANCE REQUIRES A DIFFERENT APPROACH Family farms feature both personal and commercial risks By Casey Roberts, CIC, ACSR, AFIS High property values, protection classes, older properties, and multiple liability exposures—just to name a few obstacles—can make writing farm insurance a challenge. Over 90% of the 2 million-plus farms in the United States are owned by individuals/families, sole proprietorships, or family-held corporations, according to the Economic Research Service
Commercial Lines
LESSONS FROM THE FAMILY OFFICE Looking for benchmarks that can help your agency or brokerage serve clients better? Look to the affluent for advice By Lori Widmer In many ways, wealthy families are much like a commercial business. Everything from cyber liability and claims to global supply chain and catastrophic events falls under the risks that well-to-do individuals must mitigate in order to protect their assets for the next generations.
LEVERAGING CUSTOMER DATA More than a buzzword, info in your existing system can be used to drive easy growth External data can help you and your agency “fill in the blanks” of information about clients and prospects to help you better understand their needs. Tactical Tech By Chris Paradiso Most insurance agencies have at least 25% growth opportunities sitting within the current book of business data contained in their management
ORGANIC AGENCY GROWTH … SEVEN PROVEN DISCIPLINES Master these areas to see your agency growth skyrocket [C]ompanies with the highest customer loyalty grow at more than double the rate of their competitors. Loyalty is not a choice any longer. It is the only way to build a sustainable competitive advantage. Beyond Insurance By F. Scott Addis, CPCU, CRA, ACRA, ASA For the past 15 years, Beyond Insurance has
AT THE MARGIN Blanket insurance and the impact of margin clause endorsements When insured on a blanket basis, if a building is destroyed in a covered claim, the limit would allow for the complete reconstruction of that building, even if its initial replacement cost estimate was too low. Risk Managers’ Forum By Paul Martin, CPCU, and Cat Ferris, CIC, CRM, CPCU, CLCS, AU Mastering commercial property insurance is one
